If your home’s been sitting on the market longer than expected, you’re not alone—and it’s not a mystery. In today’s market, understanding the shift in buyer behavior and pricing trends is more important than ever.
The average home is taking 10 days longer to sell than it did just a year ago. And the main reason? Many sellers are still holding out for the unicorn prices of 2021, while buyers have firmly moved on to today’s reality.
The Pricing Trap We Keep Seeing
Here’s a pattern we’ve watched unfold again and again:
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A seller lists at an “aspirational” price based on outdated comps
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The home sits on the market with little interest
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One price reduction… then another
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It finally sells for less than if it had been priced strategically from day one
Pricing too high doesn’t just delay the process—it can actually cost you money in the long run.
What Actually Works in Today’s Market
To succeed in 2025’s real estate landscape, sellers need to adapt to the current pace and expectations of the market. Here’s what’s working right now:
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Pricing based on real-time data – Look at sales from the past 30 to 90 days, not your neighbor’s windfall from 2022.
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Giving buyers room for inspections – Due diligence periods are the norm again, and smart buyers are using them.
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Adjusting expectations for time on market – Homes are staying active for 60+ days. That’s not a failure—it’s the new normal.
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Being ready to negotiate – Price negotiations are back on the table, and being prepared makes all the difference.
The truth is, buyers are still buying. The market is moving—but at 2025 prices, not 2021 prices. Sellers who meet the moment with strategy, flexibility, and the right pricing are the ones who get results.
At Sage and Cedar Real Estate, we specialize in helping sellers navigate today’s market with clarity and confidence. If you’re thinking about selling, let’s talk about what your home is really worth right now—and how to price it to sell, not just sit.
Drop us a message, schedule a consultation, or click the “List Your Home” tab at the top of this page. We’ll help you price it right from the start.